Sacha Baron Cohen went crazy over a company that used his character to advertise cannabis: I wouldn’t do that for any money!

Sacha Baron Cohen has initiated legal proceedings against an American company that sells cannabis, after they used his character Borat in an advertisement in Massachusetts, USA.

The lawsuit says Baron Cohen never used cannabis and how he would never advertise the drug for any money.

The fictional Kazakh journalist, played by a British star in the film, appeared in an advertisement promoting cannabis with his slogan "Vey Nice!"

He is seeking damages of at least nine million dollars.

In a lawsuit filed Monday in Massachusetts, Solar Therapeutics is accused of copyright infringement and false advertising.

Baron Cohen's lawyer states that the company gambled using an actor and a satirical character, thinking he would never see it.

The actor's representative explains that Baron Cohen does not believe that cannabis, which is illegal in a large number of American states, is a "healthy choice", and also states that the actor has never advertised any product in the UK or USA.

“He doesn’t want to weaken his acting credibility with commercials, nor that of a serious social activist, he also turned down a $ 4 million car commercial,” he added.

“Cannabis remains a controversial product that Baron Cohen is not interested in supporting, promoting, or advertising,” the lawsuit reads.

"Besides, Baron Cohen was born into an orthodox Jewish family; he is a traditional Jew and is proud of his cultural heritage. He does not want to be involved in this controversy," the lawsuit states.

By: Amber V. - Gossip Whispers