H&M X Brock Collection

H&M has so far launched collections with about twenty brands from the world of high fashion, and each of them sold out shortly after it arrived on the shelves.

For the summer season of 2021, the fashion chain H&M presented a new collection designed in collaboration with the fashion brand Brock Collection. The collection, which will see the light of day on June 1, is intended for modern romantics, but also fans of the popular "Bridgerton" series, which made the so-called "Regencycore" popular in the world of fashion and design - the ornate aesthetics of the early 19th century British monarchy.

H&M X Brock Collection contains romantic, dreamy pieces with silk ribbons, floral print, and corset details, combining smoothness and lightness. That is the design signature of the American brand that Meghan Markle, Margot Robbie, and Jessica Alba like to wear. By the way, H&M presented its first design collaboration 16 years ago when it launched the collection in collaboration with the famous Karl Lagerfeld. After that collection, H&M's revenue grew by 24 percent. The company realized that this way of democratizing high fashion (and a wide audience being able to buy a piece with a designer signature) was a complete hit for their business. So far, they have launched collections with about twenty brands from the haute couture industry, and each of them sold out shortly after it found its way onto the shelves.

By Vitza-Gossip Whispers