Rosie Huntington-Whiteley launches her own beauty brand
The model and entrepreneur whose style we adore was introduced Rose Inc. and everyone who loves minimalist skincare will adore it
Just days after delighting her followers on social media with the news that she was expecting another child, Rosie Huntington-Whiteley delighted them with another novelty: the launch of her own, sustainable skincare line.
That this is not just another celebrity skincare line is supported by the fact that Rosie has many years of experience in the beauty industry. And not only 'in the chair' of some of the world's most famous make-up artists, but also several collaborations realized over the years with brands such as La Bouche Rouge and Nanor. With Rosie in the role of founder and creative director, behind Rose Inc., Caroline Hadfield is present as CEO, who already has experience with clean beauty brands Biossance and Pipette, and biotechnology company Amyris.
Rosie's line of skincare and decorative cosmetics is a 'clean beauty' brand dedicated to sustainability, which Rosie HW describes as luxurious minimalism. The ingredients are 100% vegan and 'cruelty-free' and mostly of natural origin, and the packaging is created with the idea of sustainability and recyclability - from glass, plastic made from sugar cane, and cardboard.
The first collection focuses on essential pieces: toner, serum, eyebrow gel, concealer, lip liner, blush, and make-up brushes, which will be available on the market from August 27, and the expansion of the range to new products every 10-12 weeks, with Rosie hinting that she intends to launch mascara, bronzer, eyeshadows and powder by the end of next year.
Given that Rosie recently announced another collaboration with the Gia Borghini brand on a new shoe collection, pregnancy, and now a line of cosmetics, it seems she is about to have a very exciting season, as well as all fans of her minimalist beauty and fashion style.
By: Amber V. - Gossip Whispers
