The secret behind 'Jenny from the Block' has been revealed: A former publicist has revealed how J.Lo created her public persona
Writer and gossip columnist Rob Shuter has worked with a number of celebrities. He discovered how stars like Jennifer Lopez have succeeded in the world of celebrities and what their mantra is
Shortly after Jennifer Lopez broke off her relationship with Ben Affleck (17 years before they renewed their relationship), J.Lo's then-publicist Rob Shuter accepted her management's advice to "smuggle" her to the 2004 Golden Globes, through a side door, New York Post reported.
“Jennifer’s team wanted to avoid awkward questions on the red carpet,” Shuter recalled. But Jennifer didn't give up. “I’m not creeping in like a criminal,” she told Shuter on her way to the ceremony. "I'm walking in with my head held high."
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True to her word, the Bronx singer stole all the attention in a gorgeous orange dress. She declined to comment on the breakup.
“She knows exactly who she is and gets back up when she stumbles,” Shuter said. He stressed that she would not run away from the challenge.
Inspirational stories of the ups and downs of A-list celebrities are listed in Schutter’s new self-help book “The Four Word Answer”. He described some of the celebrities in individual words - he described P. Diddy as “Black, King, Important, Connected” for Jessica Simpson said she was "Smart, Funny, Loyal and Kind", while he described J. Lo as “Sexy, Powerful, Kind, Shebang”.
“After a while, those words became their mantra,” Shuter said. He pointed out how it helped them to love themselves and how to treat others. Before publishing the book, Rob worked as a gossip columnist.
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By: Heen B.
