Kim Kardashian and Fendi launch Skims x Fendi clothing line
The clothes are mostly minimalistic, tight-fitting, and this is the basis of the commercial success of Skims since the brand was launched in 2019.
The reality star and entrepreneur Kim Kardashian West has announced a new collection of her brand Skims in collaboration with Italian fashion house Fendi. The collection will be launched on November 9, and each piece of clothing will have a printed Skims x Fendi monogram. The collection also includes a leather dress in a wide range of neutral tones that is "based on the aesthetics of Rome and reshapes the body in the statute," Fendi announced.
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The pieces are mostly minimalistic, tight-fitting to the figure, and this is the basis of Skims' commercial success since the brand was launched in 2019. Last year, the brand made a deal with the American distributor Nordstrom and has been growing ever since. At the Tokyo Olympics in July, Skims became the official sponsor of the underwear of American athletes.
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However, the idea of the Fendi-Skims partnership came to mind to the new Fendi artistic director Kim Jones at a meeting with collaborators in Rome.
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“Both Fendi and Skims have a cultural power very different from each other, but equally as strong,” said Kardashian West. “We share a desire to push boundaries, think differently, and challenge convention which is why we found so much common ground collaborating on this collection together.”
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By: Helen B.
