Valentino Beauty launches its first makeup collection of as many as 194 products - prepare your wishlist!
When asked what we put on our wishlist, the answer is logical - everything.
Gold lips, prominent eyelashes, glitter on the eyes - at Valentino fashion shows we noticed makeup and clothes alike. Although beauty has been written in the DNA of this fashion house since its founding, 51 years later, this summer, Valentino will launch a makeup collection of as many as 194 products.
Creative director Pierpaolo Piccioli pointed out that this is not only a symbolic extension of the fashion label, but the essential value of this brand: "I thought a lot about the idea of introducing a make-up line," he explains, "couture refers to the excellence of the workmanship, but also evaluates a very personal approach, so when we had to decide on the main values of this line, we realized that they must match everything I stand for and what we stand for as a brand: a celebration of self-expression ''.
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The collection is housed in colorful red Valentino packaging with its V logo, and its rich product offering celebrates the beauty of diversity and authenticity. There is the Go-Clutch palette, which was actually presented on the catwalk for the first time in the spring/summer of 2017, and which includes Mini Rosso lipstick and face powder; then the magic V-Lighter liquid highlighter; Rosso Valentino lipstick in shade 22A, in a bright red shade, as a homage to the Maison Valentino store in Rome; and Dreamdust High Impact Glitter - because, of course, the Valentino makeup line must have shine.
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In addition to mascara and eyebrow pencils, the range contains 40 shades of foundation and 50 shades of lipstick, so that you can find the perfect one for yourself. The products are designed to be used in several ways (for example, Eye2Cheek is neither a shadow nor a blush, but whatever you want), the textures are fluid and can be layered, and all packaging can be refilled later.
"I wanted everyone to have the opportunity to play with our products, not only to suit their skin, but also their feelings," says Piccioli, and his words are confirmed by the campaign faces who are of different genders, races, builds ... "I do not suggest following beauty trends - this line welcomes natural beauty and is created for those who want to accept its - and their - uniqueness."
What more could we want?
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By: Olivia J. - Gossip Whispers
