Apple could raise prices with the iPhone 14

The iPhone 14 is still slated to be released in September, while some reports say that Apple may delay the sale of various models due to the impact of recent production halts caused by COVID-19 increases in Asia. It has not yet been verified, but even if there is a delay, it should not be significant.

Jun 3, 2022 - 21:42
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Apple could raise prices with the iPhone 14

The iPhone 14 will be an odd combination. On the one hand, we have the normal model and the Max model, which will maintain a consistent design approach compared to the current generation, which means they will essentially offer the same design as the iPhone 13 and will keep the notch in the screen.

The opposite will occur with the iPhone 14 Pro and Pro Max, which will feature a revamped front with two islands for the camera and Face ID sensors, thus saying goodbye to the notch.

At the technical level, we do not expect a substantial upgrade in the basic iPhone 14 and Max, which will retain the Apple A15 SoC and the base camera setup, while having additional RAM (6 GB) and 256 GB of storage capacity, according to the newest information.

The iPhone 14 Pro and Pro Max will employ a new SoC, the Apple A16, and will reportedly be constructed of titanium, a significant improvement over the existing models, which are made of steel.

Several analysts and reliable sources, like Jon Prosser, LeaksApplePro, and Chris Caso, believe that the next iPhone 14 will cost more than the iPhone 13. If this is true, we will be facing the first price hike by Apple since 2017, when the iPhone X was debuted at a price of 1,159 USD, the same as the iPhone 13 Pro presently costs and the same as the iPhone 11 Pro and iPhone 12 Pro cost at the time.

According to the most recent information, Apple has decided to discontinue the tiny line due to a considerable reduction in sales since its debut. As a result, the iPhone 13 small will be the last of its sort.

What is Apple's justification for raising the price of the iPhone 14? The first is that the firm must alter the prices so that the iPhone 14 Max can be sold without undercutting higher versions.

Second, we have the rumored hardware changes that Apple will implement, which we have already mentioned: an increase in base storage capacity, an increase in RAM to 6 GB, and the adoption of an Apple A16 SoC in the Pro and Pro Max models (these would also have a titanium chassis, which is a more expensive material). Camera improvements are also promised, though these have not yet been completed.

If what we've warned comes true, the price rise might hurt sales of Apple's new generation of terminals. The iPhone 14 will be unveiled in the second week of September, though its real availability may not be until the end of that month. As is customary, we will be covering the event live and will provide you with all of the pertinent information.