Angels have fallen: "Victoria's secret" has introduced a revolutionary change, they no longer care what men want!
- The brand should have stopped being about what men want and finally the time has come for us to focus on what women want - said the CEO of the famous lingerie brand!
The "Victoria's Secret" underwear brand has revealed its new representatives, among whom are the former Miss World Priyanka Chopra and the football player Megan Rapinoe.
Namely, Indian actress Priyanka and LGBT representative Megan will join the diverse list of women who have been recruited to shape the future of the brand.
The source revealed that these women will not pose in their underwear, but will instead appear in podcasts and marketing materials that should help the brand recover.
Priyanka and Megan will join the Australian model from Sudan Adut Akech, freestyle skier Gu Ailing, a transgender model from Brazil Valentina Sampaio, a plus-size model Paloma Elsesser and journalist Amanda de Cadenet, who will host a 10-episode podcast, where these women will share their stories.
In the past, the brand promoted a list of high-profile supermodels, who had a contract with the brand and were known as Victoria's Secret Angels.
When asked whether the angels would return in the future, brand CEO Martin Waters said:
"At the moment, I do not see that it is culturally relevant" - he said.
Waters, who was appointed CEO in February after being Victoria's Secret's head of international business, told the New York Times that the brand "The brand should have stopped being about what men want and finally the time has come for us to focus on what women want ".
"I knew for a long time that we had to change this brand, however, we simply did not have control over the company and were unable to do it earlier"- he concluded.
By: Olivia J. - Gossip Whispers
