Apple charges dearly for equipment
At the Apple conference held on March 8, the company presented the new iPhone SE, M1 Ultra processor, fresh iPad Air, and a new line of Mac Studio computers with Studio Display monitors.
When announcing Studio Display monitors as the perfect choice with Mac Studio computers, the lively Nicole Cordes, an engineering program manager for Macs, announced that the monitors come with a base stand that leans backward by up to 30 degrees.
For those who want to adjust Studio Display monitors to their workspace, there is a special stand that allows you to adjust the height and rotate the base for all kinds of acrobatics on the desktop.
As the $ 1,600 Studio Display is essentially a cheaper version of the $ 5,000 Apple Pro Display XDR monitor, we weren’t much surprised to see the $ 400 additional stand priced.
Hand on heart, the $ 5,000 Apple Pro Display XDR doesn't come with any stand and is completely unusable unless you pay another incredible $ 1,000 for the stand or $ 200 for the VESA mount.
Studio Display is a cheaper version and you can choose a basic stand or VESA mount in the package, while for the advanced mount with more ergonomic freedom, the mentioned $ 400 is paid extra. If you want a special glass with a nano texture that further reduces reflection, you need to pay another $ 300.
Essentially, Apple sells you a monitor with an ergonomic stand that comes standard with the most slightly more expensive monitors for a quarter of the value of the monitor!
However, we are not sure why this surprises us, because Apple has a history of products with intentional restrictions and separate products that are paid extra, and solve these problems.
For example, Apple has always sold a basic version of the iPhone with minimal memory, although they knew that the average user would fill that memory in a few months, in order to charge iCloud service for backup and storage of photos and data in case something happens to you. by phone.
Should we remind you that most of the package that was standard equipment with phones has become an expensive option? Let's talk about headphones and chargers. And not with any phone, but with premium iPhone phones at a premium price.
And while other manufacturers supply protective masks and chargers with nearly ten times cheaper phones, we think it's only a matter of days when Apple will remove the cable from the phone package, under the pretext that you probably already have a dozen in the house and that new cables are harmful to the environment.
After all, Apple is a company that, very successfully, sells cloth to wipe Apple devices for 20 dollars!
