Ford Blue and Model E: electric and combustion
Americans have already stated that electrification and autonomous driving technology are the way of the future. Ford decided to split the corporation into two units - electric and combustion - in order to speed up the transformation and improve structure.
Two companies in one
Ford, admittedly, has big intentions to become a leader in the rapidly approaching electric future. The company aspires to not only compete with but even outperform, the market's biggest competitors. To this purpose, the company plans to invest billions of dollars in research and development, factory renovation, and other essential adjustments. It's also worth noting that the results of the effort are already visible - Mustang Mach-E or F-150 Lightning.
Furthermore, the Americans have just declared that Ford Blue and Ford Model E will be divided into two different yet strategically interconnected vehicle firms. The first will focus on the remaining combustion vehicles in the range. The second unit will then be in charge of the electric revolution.
Doug Field, the Ford Model E's Director of Electric Vehicles and Digital Systems, was previously Vice President of Engineering at Tesla and later Director of Apple Car Design in Cupertino. It's worth noting that he was already a key person in a corporation that was in charge of the transition that was just getting started.
Meanwhile, Group CEO Jim Farley will serve as Model's president. For combustion cars, E. Kumar Galhotra, president of Ford for America and the International Markets Group, will be in charge.
Aside from producing electric drives and electricians, the Model E unit's main activities will include selling these products. It's all about establishing a new purchase experience, which includes things like designing user-friendly e-commerce systems, maintaining clear pricing, and providing individualized customer care through Ford ambassadors.
Of course, Americans have no intention of abandoning their current sales strategies, which are largely reliant on dealer collaboration and the franchise model. Despite this, the corporation will seek new ways to attract clients, even those who aren't interested in the "traditional" way of selling automobiles.
The corporation also thinks that separating an electrician-focused section will allow startups to function more efficiently because they will not be encumbered by the full corporate process of developing and accepting new ideas. This will allow for a quicker response to market changes and adaptation to client wants.
Jeep has announced its first all-electric SUV for 2023
Jeep, which is owned by Stellantis, has announced the launch of its first fully electric Jeep SUV, which will have a range of 482 kilometers on a single charge.
The American automaker has released the first images of its future electric SUV, confirming that it will be released in 2023.
Stellantis, the global carmaking organization formed by the merger of Fiat Chrysler Automobiles and PSA Group, launched the first all-electric Jeep SUV as part of its Dare Forward 2030 vehicle electrification project.
In comparison to many of its competitors, Jeep has been slower to embrace electrification. The Jeep Wrangler and Grand Cherokee SUVs now come in hybrid versions, and the Trailhawk, an off-road version of the Grand Cherokee, will be available with a hybrid engine as well.
According to the story, the unnamed SUV that will debut next year will be Jeep's first all-electric battery-powered vehicle.
By 2025, the automaker plans to deliver zero-emission versions of all of its vehicles, as well as plug-in hybrid versions.
According to unsubstantiated reports, the Jeep EV SUV will be built on the STLA Small small platform, which can handle an 82-kWh battery with a range of up to 300 miles (482 kilometers) on a single charge.
Stellantis' electrification comprises EV versions of the Ram 1500 and a Dodge electric automobile, in addition to the Jeep EV SUV.
On Tuesday, Stellantis "teased" the public with images of the future Ram 1500 truck, which show the vehicle's lighting is adjusted. The image appears to be a rough drawing of the design, suggesting that Ram hasn't decided on the final shape of his impending electric truck.
The Dare Forward concept envisions Stellantis selling 5 million electrified vehicles globally by 2030. That will be enough to replace all of its brands' existing conventional passenger vehicles in Europe with electric vehicles.
