Instagram refreshed the design

Instagram's new visual identity will not affect the social network and users as much as its marketing communication. The messages will be published in a new, interesting font.

Instagram, a social network that dictates many trends in the world of design, fashion, influencers, and related industries, has revealed its new visual identity. 

It is still "youthful", fresh, simple, playful, and colorful, but from now on it carries with it certain new elements that "bring new energy", as its designers say.

The recognizable overflow of colors, which often serves as a background and adorns the Instagram icon, will be a bit brighter and brighter from now on. 

The design will generally be more content-focused, that is, large images with only minimal amounts of text - and that text will be printed in a new font.

Instagram Sans

In order to stand out even more and emphasize their identity, they decided to create a font on Instagram that will advertise and print all their marketing messages. Its name is Instagram Sans, and the description says that it is a "font of the future built on the past".

It will come in three variants - plain, sans-serif, called Regular and similar fonts such as Roboto, Calibri, or Verdana. The second version is called Headline Regular and is designed as a decorative font that will print only titles or highlighted parts of the text. 

This version brings interesting arcs, ligatures, and some unusual curves that emphasize individual letters and thus attract attention.

The third is the Condensed variant, for special purposes, when it is necessary to "squeeze" as much text as possible into as little space as possible.

The new fonts will print Instagram's name, and texts on advertisements and websites, both in Latin and in all other scripts in the world, including Arabic, Japanese and Cyrillic.