Mythos: Mercedes more exclusive than Maybach
Mercedes-Benz has announced that it will launch a new sub-brand of vehicles, which will be produced in very limited quantities and should be even more attractive to luxury car collectors.
Mercedes-Benz's long-term ambition is to become the most valuable brand for luxury vehicles in the world, confirmed these days by announcing that the range of the highest class under the three-pointed star brand will be significantly changed.
Mercedes luxury cars will in the future be divided into three luxury classes: Top-End Luxury, Core Luxury, and Entry Luxury.
Let's start from the bottom level - the Entry Luxury segment will be "entry" into the class of luxury vehicles, and cars of this type will be guided by the concept of VISION EQXX.
There will be only four of them. The middle class, Core Luxury, will be led by the new E-Class, as well as a new electric vehicle of a similar class just for the Chinese market.
The highest level of luxury, Top-End Luxury, will be filled by the EQS electric sedan, its EQS SUV variant, all models under the Mercedes-AMG and Mercedes-Maybach brands, S-Class, G-Class, and GLS.
Some of them will receive the most exclusive possible treatment and will be sold under the MYTHOS Series brand. They will be electrified, completely personalized according to the wishes of customers, and as such will be intended exclusively for collectors who can and want to afford very exclusive models.
Mercedes Mythos positions itself as a vehicle for "the most dedicated enthusiasts and collectors of Mercedes-Benz", and they shared with the public only the silhouette of the model that should be the first on offer.
It will be a road racer, a two-seater convertible based on the current Mercedes-AMG SL model. When it comes to accessories, finishes, and other accessories, the Mythos line will be even more positioned than the current concept for luxury vehicles, Maybach.
It will also be produced in even smaller quantities than Maybach.
By 2026, this line should carry as much as 60% of Mercedes sales, which the manufacturer wants to position itself as a brand in the highest price segment. The plan to raise operating profit to 14% by the middle of the decade is in line with this.
