The first collection of R.E.M beauty by Ariana Grande
It is officially - a world star, singer Ariana Grande launched her beauty brand, called R.E.M beauty, and launched her first collection.
Ariana Grande has planned this step in her career for a long time and she says that she is absolutely excited about this project and that she cannot stop smiling. The idea of the brand and the first collection are very personal for her, and she is happy and grateful that she had the opportunity to share her beauty dreams with her fans.
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Ariana's brand is a mirror of her beloved retro-futuristic SF aesthetics, and she paid special attention not only to the formula of the product but also to the original packaging. The headline of the YouTube ad announcing the brand says "Me with no make-up… Imagine a world like that " - and we can completely relate. The world we live in is a world where we are rarely seen without makeup, and we already want to try everything we saw in the first collection of the R.E.M beauty brand!
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At first, Ariana was indecisive in her entry into the beauty world, because she did not want to just enter the sphere that is very popular and which has been approached by a large number of celebrities in the last few years. However, considering that she has been a big fan of make-up since her early childhood and that make-up is a big part of her aesthetics and identity - she decided to start her own brand. The launch of the beauty brand was an authentic and honest step, and you can see from Ariana how ecstatic she is when it comes to the fact that the first line of her brand has come to light. The creation of the beauty brand took two years, and during the entire process, Ariana kept this project a secret. However, she tested all the products on herself, wearing them at performances, in order to come up with the exact formula she considers the best through practice with her team.
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Also, Ariana recently participated as a judge in the show The Voice, and she wore makeup from her collection on that occasion as well - to test its appearance and durability in front of the camera. Well done for the dedication! On the set, she repeatedly encountered questions about what makeup she was wearing, which put her in an awkward position because the brand was a secret at the time, but today she just laughs at all those situations.
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As for the brand name, Ariana said two things were crucial. One is her eponymous song "R.E.M", and the other is just the meaning of the abbreviation REM. REM is a rapid eye movement that occurs due to deep sleep, and Ariana believes that focusing on the eyes and focusing on dreams are extremely important, because the eyes and the unconscious can often communicate better than words.
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The first collection of Ariana's brand consists of a palette of eye shadows, highlighters, lipsticks, plumping lip glosses, mascaras, eyeliners, liquid shadows, and false eyelashes. The singer was guided by the products that she herself needed to have as part of her makeup collection, and she says that she wanted all the packages to look futuristic - as if they were from the Black Mirror or Star Trek series. The color palette of the collection is gentle, the shadows offer the tones that Ariana wears in her private life, while the eyeliner is of course perfectly black, with a practical thin applicator. The eyeshadow palette is called Babydoll, which is the nickname that her grandfather gave her as a child and which additionally contributes to the emotional connection that Ariana has to each product in the collection. It was extremely important for the singer that her make-up line is effective and long-lasting, and that she be able to "endure" the conditions of the music business, which is very exhaustive.
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We are already excited about the products she presented to us, and now we are looking forward to the rem beauty website being activated and supplemented with the products that have been announced, such as the hair extensions for which Ariana is also known.
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By: Helen B.
