Gucci Sneakers for $12 - There's a Catch!
Yes, you read that right: you will soon be able to wear Gucci sneakers that you paid only $12 for, unfortunately only virtually. The brand continues to be a leader in the way it presents its products and new ways in which they can be consumed (there are highlights with filters on their Insta account), and now they have launched sneakers that only exist digitally.
The only question left is: would you pay anything for a Gucci that only exists on your phone? And why?
Business from Fashion reports that these Gucci sneakers will cost $9 and $12, and it is a filter that puts them on the user's feet with the help of augmented reality. The filter was developed in cooperation with the Wanna studio from Belarus and will be available exclusively via the Gucci mobile application. The plan is to make a whole collection of shoes that will only exist virtually and that collectors will be able to sell and exchange with each other.
The Italian brand has already tried something similar with its collection for Pokémon Go avatars, and they are not alone in their endeavor to conquer new virtual horizons since Louis Vuitton has already done designs for the League of Legends.
Is the Bottega bag for Animal Crossing next? Tell us your opinion in the comments!
By: Nitza - Gossip Whispers
