Smartphones: Samsung is reducing the production
Samsung's goal for 2022 was to produce 310 million smartphones, but thanks to inflation, chip shortages, and the general crisis, this will not happen.
According to a new report by the Korean newspaper Maeil Economic Daily, Samsung will produce as many as 30 million fewer smartphones in 2022 than previously expected. The three main factors for reducing production are rising inflation, lack of components, and the war in Ukraine.
This decision includes not only a part of Samsung's smartphones but absolutely all models, from the cheapest to the leading and most expensive. Recall, that the company initially planned to produce 310 million smartphones in 2022, and now, therefore, plans to produce 280 million.
Samsung isn’t the only smartphone maker in trouble, so Apple expects stagnant sales this year. According to Bloomberg, Apple has "ordered" about 220 million iPhones from suppliers this year, which is almost the same amount as in 2021.
Can Apple dethrone Samsung like Nokia once did
According to the latest data from Burga, Apple's estimated global share of the smartphone market increased by 20% between the first quarter of 2021 and the first quarter of 2022, from 15% to 18%.
Compared to Apple’s 20% market share growth, Samsung could only achieve 9.09% growth. Apple is still lagging behind Samsung, but if it keeps growing so far, it is only a matter of time before it overtakes Samsung, which now has 24% of the global market share of smartphones, while Apple's 18%.
Samsung has been a global leader in smartphones for years. If Apple removes him from the throne, it will not be the first such success of the company from Cupertino.
Nokia was the global market leader in smartphones until 2009. No one believed it would be completely marginalized but with the advent of the iPhone, the global smartphone market has been turned upside down.
Surprisingly, three Chinese smartphone OEMs - Xiaomi, OPPO, and VIVO - saw a drop in market share. For example, Xiaomi's market share fell by 7.14%, while OPPO and VIVO's market shares fell by 20% each.
